3E stands for the 3E's of our social message. Embrace diversity, Educate your community and empower one another. Love means... Love life! We believe that by buying and using products from our brand, you are naturally supporting our 3E's. You are embracing who you are and the people you love, you are educating others when they ask you about the symbol (or just making them think) and you are empowering yourself and those around you to love life!